Busch beer will make its official return to racing when its iconic logo appears on Kevin Harvick’s #4 Stewart-Haas Racing Chevrolet during the Sprint Unlimited race Feb. 13 at Daytona (Fla.) International Speedway. To celebrate, Busch will debut a television spot that celebrates the brand’s hard-working tradition and racing heritage, along with a full line of fan merchandise. The commercial, titled ‘Working for Race Day,’ parallels the track experiences of both the #4 Busch Racing team and race fans, showcasing the common ground between the two: hard work. It revolves around the idea that hard work is meant to be rewarded, and Busch is the perfect beer to celebrate the moment when the job is done, and done right. Starting today, the ad – which will have 15- and 30-second versions – will air leading up to the season and during races.
‘The success of the #4 Busch Beer Chevrolet depends on me and the crew working together seamlessly. We win and lose as a team,’ said Harvick, winner of the 2014 NASCAR Sprint Cup Series championship. ‘Whether it’s on the track, in the garage, during pit stops, or in victory lane, every aspect of race weekend is a team effort and the Busch racing platform is a reminder that every win is earned, and should be celebrated and rewarded.’
Busch’s 2016 marketing platform will engage with racing enthusiasts and Busch drinkers through on-track, experiential, in-market and retail activations as well as limited-edition racing packaging. A full line of Busch racing merchandise, including shirts, hats, jackets and coolers, is available online at NASCAR.com, racelinedirect.com, and at track during race weekends, beginning with the Sprint Unlimited.
‘The ad and marketing materials that we’ve produced are unmistakably Busch – the overarching theme is rewarding yourself for hard work, which is a tradition ingrained in Busch’s DNA,’ said Chelsea Phillips, Senior Director of Value Brands, Anheuser-Busch. ‘We can’t wait for the Sprint Cup season to begin so we can get back to our roots and reaffirm Busch’s commitment to racing.’(Stewart-Haas Racing)
Busch, Busch Light and other special-edition Busch paint schemes will be featured on Harvick’s #4 Chevy for 12 races during the 2016 Sprint Cup schedule, see the 12-race schedule on Jayski.com’s #4 Team News and Links page and see images of the schemes on the #4 Team Schemes page
